By Sara Wakefield, VP of Global Customer Success Center
In today’s competitive market, a 3% average success rate in securing new business deals might sound familiar to many sales professionals. With numerous unanswered emails, calls or even Zoom invites, the challenge to improve this rate looms large. Often, companies overlook the power of company culture to increase this statistic.
As organizational leaders, we need to recognize that instilling and frequently reemphasizing our company’s values can directly impact that critical sales success rate. These values, when communicated effectively, bring about cohesion, alignment and responsibility—creating a sales team that is both aligned and successful.
At Infinite Electronics, we’ve always prioritized evaluating and enriching our culture. Building a formidable sales team is not just about hiring the right talent; it’s about cultivating an environment where they can thrive. By championing a culture aligned with the aspirations and values of your sales personnel, you’re not just boosting sales; you’re setting the stage for sustained organizational success.
Dive into the article I wrote for Sales and Marketing Management to read more about these strategies to enhance and maintain your company culture and learn about how they can transform your company’s sales. You can read the complete article here.
