Mergers & Acquisitions Magazine: M&A Focuses on People to Get Deals Done

At Infinite, growth is always top of mind – and we’re constantly looking for strong acquisitional partners to fuel that growth.

Following two successful acquisitions at the start of this year, our President & CEO, Penny Cotner, and our SVP of Corporate Development, Matthias Norweg, sat down with Mergers & Acquisitions to discuss our strategy.

During the conversation, they outlined the target market area for Infinite Electronics and detailed our acquisition model.

At Infinite Electronics, we tend to provide products to underserved portions of markets. Our most recent acquisitions, Cable Connectivity Group and Bulgin, had the same mentality in terms of the products and support provided, making it clear the companies were a good fit for acquisition.

Ultimately, Infinite Electronics looks at our employees before making any decision. Norweg explained the team at Infinite Electronics are well versed in acquisitions, saying, The executive team of Infinite all have gone through many deals before and as a result are very well-rehearsed. And then you add Warburg Pincus setting up the financing and closing of these transactions, paired with external partners on the legal and the financial diligence side.

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Chief Marketing Officer

As CMO, Emily is responsible for Infinite Electronics’ global marketing strategy and execution, including brand strategy, direct and digital marketing, ecommerce, customer experience, acquisition, and retention, internal and external communications and PR, analytics and operations.

Emily joins Infinite Electronics with more than 20 years of extensive B2B and B2C marketing leadership experience. Prior to Infinite Electronics, Emily was CMO with Berlin Packaging, head of global marketing and digital innovation for Arrow Electronics Enterprise Computing Division, led Arrow’s eCommerce business as the General Manager of Global eCommerce, and held ecommerce and marketing leadership roles at National Instruments, Dell and Compaq.

Emily holds a B.S. in Marketing and International Business from the University of Colorado.